For brands
Fifteen product reels from the last year, with the numbers straight off Instagram's insight panel. Nothing rounded up, nothing borrowed.
Two of the fifteen ran paid delivery and are flagged as such below. They added 1.17M impressions and are excluded from the organic figure above, because a rented crowd is not the same as an audience. Every other number here is organic reach.
Who is on the other side
Instagram follower insights, 27 May – 25 August 2026.
Worked with
Brand partnerships
Every figure pulled from Instagram's native insight panel on 2 September 2026.
Eye-care monitor light bars and smart desk lighting.
Creator and podcaster microphones, inside a five-item desk upgrade round-up.
Paid delivery
Swiggy's quick-commerce app and a fast-delivered travel umbrella.
The Reroute cabin-size travel backpack, with shoe and laundry compartments.
Their portable USB-C monitor, reviewed for creators working away from the desk.
Paid delivery
The Neo 1 AI pendant from the Bengaluru Shark Tank India alum.
The AMS 2 Pro filament system, printing custom desk accessories on request.
The first look at the printer, before the combo follow-up.
Mumbai D2C ergonomic chairs, inside a full desk tour.
Top product videos
Six reels, all organic, all still earning views months after they went up.
Top reel
Officially licensed Marvel merch. The drop sold out.
Wallet, organiser, grooming kit, belt. One hook: which one are you missing?
"The worst camera you could buy… until I used it." The U-turn that built the account.
Cable sleeves, desk mats, cleaning tools. The most-saved reel on the account.
"Not made for action creators. Made for the ones who never stop filming."
An ASMR-style unboxing, teasing the full review that followed.
How I work
My most-shared post is about rejecting brand deals. That scepticism is why people believe me when I say yes — so the format is not negotiable.
On screen, in rupees, not buried in the caption.
If I cannot find one, I have not used it long enough to post.
The verdict is mine. That is the whole product you are buying.
Maximum one paid post per six. Paid reach buys a rented crowd, not trust.
Next step
I will tell you honestly whether it is a fit, and what the reel would say. If it is not right for this audience, I will say that too.